Report: Fox to be joined by others for iTunes rentals
News Corp.'s 20th Century Fox is not the only Hollywood movie studio confirmed to be offering rentals of its movie catalog through iTunes, the New York Times reports.
Echoing the Financial Times claim made earlier in the week, the New York paper alleges that multiple sources are aware that "more than one" movie production house is committed to the project, which will reportedly be unveiled during the Macworld San Francisco keynote in mid-January.
Since the initial rumor surfaced, many have suggested the self-evident possibility that Walt Disney and its subdivisions are the most likely candidates: Apple chief Steve Jobs currently sits on Disney's board of directors and is credited with bringing the studio's movies to iTunes for the current purchase-only strategy.
Whichever studios are involved, Apple has not had much success concealing its plans. The company's iTunes feedback system inadvertently revealed rented movies as an option, while other reports have shown rental code within iTunes itself.
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