Valleywag points us to the Financial Times who is outing Apple (try shutting them down Steve) and 20th Century Fox's love affair on the home movie front. They are the first outted studio to offer movie rentals - most likely to be announced at Macworld. Sony, Paramount, Warner Bros. and, of course, Disney are expected to be announced at the event but others including internationals should follow.
These movies will be available for view on iTunes and through the network on the AppleTV. This will hopefully be the killer App of the AppleTV which has been lackluster in performance as well as sales up until this point. Most likely it was the studos who have been dragging their feet up until this point.
To review: Apple WILL announce movie rentals at Macworld. Prices will start at about a buck or two each. Expect movies to be viewable for 24-72 hours. It is about time.
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